For residents Malika Lim Eubank and Zac Lim Eubank, finding a state-of-the-art studio — designed for both living and working — was a strong draw. See why they chose to make Thirty Four Fifty West their new studio headquarters.
When former Geek and Sundry show-runner Zac Lim Eubank and award-winning game designer Malika Lim Eubank, now co-founders of content studio Hyper, set out to search for a new headquarters, they desired plenty of live-work space, adaptability, accessibility and privacy. Their search brought them to Thirty Four Fifty West, where they found versatile, open-concept living spaces that perfectly accommodated all of their needs.
“Having four floors facilitates work-life balance and aids in keeping up with the demands of social media and live-streaming,” says Malika. “The commercial build of the location allowed us the amount of electrical power we needed to power all our production hardware including our LED video wall.”
Follow along below for the latest edition of The Live-Work Life, featuring an interview with Malika and Zac — the dynamic duo producing the next generation of interactive stories for audiences that crave kindness, learning and a thirst for adventure.
1. Tell us a bit about Hyper and what you’re working on now.
Hyper is a boutique, full-service production studio focused on livestreaming on Twitch, YouTube, Facebook and similar platforms. Our team broadcasts original content Monday through Friday while also consulting with multiple clients. We partnered with AMC and work with clients such as NBC, Nintendo and Microsoft to level up their live streaming strategy and production by taking their preexisting audiences and converting them into a community. Our strategy includes developing, from the ground up, a slate of content that uses interactivity to create meaningful shared moments. This includes everything from interactive watch parties to gamified interactive short films. Through our work with AMC, I’m excited to say we’re shortlisted for an Emmy.
2. Why did you choose to purchase Thirty Four Fifty West as your home base?
We see the future of live interactive media is in Los Angeles. Being in the heart of LA keeps us on the pulse of production and connected to the creative blood that runs through this city. Throughout our 5.5 years of creating content, choosing a live-work facility as our studio headquarters allows us to be on the forefront of the new media landscape creating new pathways for meaningful audience interaction turning them into brand evangelists. In doing so we were able to create a new form of self sustaining business model.
3. How is the space being used, and what do you love most about it?
Having four floors facilitates work-life balance and aids in keeping up with the demands of social media and live streaming. Additionally the open floor plan allowed us to customize and maximize the production facilities and services we can offer as a company. The commercial build of the location allowed us the amount of electrical power we needed to power all our production hardware including our LED video wall. Finally the facilities, location and layout of our current space allows us to customize it to be the perfect fit for the current and future demands of our industry.
4. What’s your favorite thing to do when you’re not at home or work?
We love to support our industry by going to the movie theater.
5. Where do you want to travel next?
We had a great time vacationing in Thailand and would like to go back soon.
6. If you could only eat at three restaurants in the local area, where would you go?
We go to Otus Thai Kitchen, Coffee Commissary and Tacos 1986 almost every week.
Read more about what is drawing content creators to Thirty Four Fifty West in this Hollywood Reporter feature story titled, “New Studio City Townhouses Draw Digital Creators Thanks to Hybrid Zoning.” Learn more about our Live-Work spaces here.